INITIO OUD FOR GREATNESS

Initio Parfums Privés is a niche fragrance house that has gained attention for its unique and bold approach to perfumery. Launched in 2015, Initio is known for creating scents that evoke emotions, tell stories, and challenge traditional olfactory norms. The brand's name, "Initio," means "the beginning" in Latin, reflecting a commitment to innovative and transformative experiences through fragrance.

One of the standout fragrances from Initio is "Oud for Greatness." This scent is a modern and Western take on the classic Middle Eastern oud, featuring notes of saffron, leather, oud, and vanilla. Oud for Greatness is celebrated for its powerful and intense character, creating a rich and alluring fragrance that captures the mystique of oud.

Initio's approach to perfume creation is rooted in the belief that scents have the power to trigger deep emotions and memories. The brand often explores unconventional and provocative concepts, pushing the boundaries of traditional perfumery. "Magnetic Blend 7," for instance, is a fragrance that aims to amplify the wearer's magnetic aura, featuring notes like sandalwood, benzoin, and tonka bean.